Data and analytics services market seen topping $278 billion by 2030

The global data and analytics services market is projected to grow from $147.21 billion in 2025 to $167.69 billion in 2026, then reach $278.17 billion by 2030, according to The Business Research Company. Rising data volumes, demand for real-time insights and more outsourcing are driving the market, with North America leading and Asia-Pacific expected to grow fastest.

Why it matters: - Data and analytics services are becoming core infrastructure for companies trying to turn growing data volumes into business decisions. - The market’s forecast growth points to sustained demand for tools and services that support operational efficiency, customer experience and faster decision-making. - Organizations are increasingly relying on outside expertise and scalable systems to handle data complexity without building everything in-house.

What happened: - The Business Research Company released its Data and Analytics Services Global Market Report 2026. - The report projects the market will rise from $147.21 billion in 2025 to $167.69 billion in 2026. - The report expects the market to reach $278.17 billion by 2030. - The report was issued in London on September 29, 2026. - The report includes a free sample and the full market report.

The details: - The market is projected to grow at a 13.9% compound annual growth rate in 2026. - The report forecasts a 13.5% CAGR through 2030. - Rising enterprise demand for data-informed decision-making helped drive past growth. - Wider use of business intelligence tools also supported expansion. - More digital data, a push to optimize operations and a stronger focus on customer experience contributed to demand. - Future growth is expected to come from advanced analytics, scalable data management, outsourced analytics services, real-time business insights and investment in modern data infrastructure. - Key trends include self-service analytics platforms, real-time data processing, stronger data governance, predictive and prescriptive analytics and industry-specific offerings. - The report defines data and analytics services as technologies and processes that help organizations collect, manage and analyze data. - These services convert raw data into intelligence that supports decisions, operational improvements, growth, customer interactions and innovation. - Exponential growth in data volume is a major demand driver. - That growth is tied to digital devices, internet connectivity, social media, online transactions, sensors and connected applications. - Ericsson reported in June 2024 that mobile network data traffic grew about 6% quarter-on-quarter from Q4 2023 to Q1 2024, reaching 145 exabytes globally in one month. - The report also cites customer experience improvement, operational efficiency and data modernization as additional growth drivers. - Outsourcing analytics functions to specialized providers is helping companies access expertise and technology with less internal investment. - North America held the largest market share in 2025. - Asia-Pacific is projected to be the fastest-growing region over the forecast period. - The report covers Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, the Middle East and Africa.

Between the lines: - The forecast suggests buyers are moving from basic reporting toward more automated, real-time and specialized analytics. - The emphasis on outsourcing signals that many companies want outcomes from data services without absorbing the full cost of building large internal teams. - Regionally, the growth outlook implies Asia-Pacific is becoming a key expansion market even as North America remains the biggest revenue base.

What's next: - The report points to continued investment in modern data infrastructure, governance and analytics platforms through 2030. - Service providers are likely to compete more on speed, specialization and real-time capabilities as customers demand faster insights. - Industry-specific analytics offerings may gain traction as companies look for narrower solutions tied to their sectors.

The bottom line: - The data and analytics services market is on a strong growth path, driven by rising data volumes and demand for faster, more actionable business insight.