AGP Executive Report
Last update: 2 hours agoFan Marketing: At a U.S.–Mexico arena soccer match, DataCurve says 67.9% of fans who scanned into its FanZone signed up, while its club chatbot drew 95% engagement—turning live-event attention into valuable fan data. AI and PR: A new industry survey finds 75% of communications professionals think PR should lead brand visibility in AI answers, but only 22% expect it to do so next year. News Funding: AFP is testing a philanthropy-backed model for investigative journalism, including a global desk focused on environmental and climate justice. Platform Rules: Brazilian courts have blocked Meta from using local media content to train AI, sharpening the fight over publishers’ rights. Retail Media: OXXO has rebranded its retail media platform as OXXO Media. Political Messaging: A WhatsApp channel supporting Lula reportedly grew from 50,000 to more than 10 million subscribers, underlining the platform’s reach in Brazilian political campaigning.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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